I discovered this excellent blog today on the articles section at Briar Copywriting. It is written by copywriter Sally Ormond. Sally offers some great marketing tips here – relevant to freelance translators both in marketing our services and improving our industry-specific skills. She also offers quality advice for any business looking to market their goods and services.
From a translator’s perspective, it is an absolute pleasure translating a well-written text produced by a professional copywriter. It certainly makes my job more interesting and enjoyable. It even makes my job easier – after all, it is much easier to produce quality output when the input is great to begin with! More businesses should consider hiring professional copywriters like Sally – it’s clear she knows what she is talking about!
The trouble for many businesses when it comes to understanding the value of an excellent copywriter may be similar to when it comes to understanding the value of an excellent translator. Some businesses (and people) simply don’t understand what it is we do, how we do it, or how there can be such a big difference in the quality produced by various providers. Put simply, we are often undervalued. Perhaps this is because, as Sally says, we are at our best when we are “invisible”: if our work is successful, you will not know we were there. You will not spot the text you are reading is a translation, nor will you feel the push and shove of a hard sell.
For the benefit of my fellow translators (so we have nicer texts to read), fellow businesspeople (so your businesses are more successful) and fellow creatives (I agree that the work of copywriters should be understood and valued), here is Sally’s definition of a copywriter:
Basically, a copywriter is a person who writes marketing materials. It is sales writing – that which is mainly concerned with persuading someone (like you or me) to part with their hard earned cash and buy a particular product or service. (read more)
I am delighted to have found this blog, you should definitely take a look!